See inside a report
Three pages up close from a real report: buyer personas, ready-to-run hooks and finished ad concepts.
Antivirus Buyers: The Advertiser's Field Guide
Who actually buys antivirus, what makes them hesitate, and how to write ads that turn skeptics into customers.
One-time $24 · instant access · web reader + PDF · 7-day refund
Built from 5,029 buyer conversations and 545 competitor ads · 9 personas · 15 hooks
Antivirus buyers don't shop out of optimism, they buy at a breaking point: a renewal notice, a scare, a fresh Windows install, or a hacked account. What they really want is permission to stop worrying: a machine that stays fast, files and games that don't get blocked, and a price that doesn't feel like a subscription trap. Most ads in this niche get it wrong by selling fear, fake alerts, doom-and-gloom popups, and vague “total protection” claims, which triggers the exact suspicion these buyers already carry. The winning angle is the opposite: prove it's light, prove it doesn't cry wolf, prove it's real value (or genuinely free/open source), and back it with concrete, no-BS specifics.
9 items
9 items
10 items
8 items
8 items
9 items
15 items
10 items
PC gamers who run launchers, mods, and anti-cheat tools and worry about both performance and infected downloads.
💡 Ad angle: Show a game launching and running at full FPS with protection ON, and explicitly promise launchers, mods, and anti-cheat are exempt: “Your game won't get flagged, we made sure.”
People running Linux on desktop or at home who already practice good security but want extra protection for downloaded files.
💡 Ad angle: Lead with “a real Linux build, not a port”, show the license, the repo, and the build steps on screen.
People who use cracked software, off-store APKs, game cheats, and pirated installs.
💡 Ad angle: “Run a scan before you run the file.” Show file-scanned-before-open and source-warning flows, position as the seatbelt for risky downloads, not a lecture.
Part-time IT admins at small companies managing many endpoints who need a lean tool.
💡 Ad angle: Show a dashboard managing many endpoints in minutes and sell “deploy to the whole office before lunch” with low overhead and multi-seat pricing.
Three pages up close from a real report: buyer personas, ready-to-run hooks and finished ad concepts.
We study thousands of public conversations where real buyers describe their problems, doubts and decisions, then distil them into patterns you can act on. Every finding is ranked by how often buyers raise it.
Instantly. After checkout you get a one-click login link to your library. No password needed. Every report opens in a web reader and comes with a print-ready PDF.
Insight tells you who buys and why: personas, pains, objections, triggers, criteria and 15 hooks. The Ad Pack adds 10 finished ad concepts with UGC scripts, the competitor landscape, an awareness ladder and verified Meta interest stacks.
Each report shows its update date. Owners get updated versions free in their library.
Yes, inside your company. Reselling or public redistribution isn't allowed.
Email us within 7 days of purchase for a full refund.